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An affiliate network acts as an intermediary between publishers (affiliates) and advertisers (merchant) affiliate programs. It allows website publishers to easily find and participate in affiliate programs which are suitable for their website (and thus generate income from those programs) and allows websites offering affiliate programs (typically online merchants) to reach a larger audience by promoting their affiliate programs to all of the publishers participating in the affiliate network.

Traditional affiliate networks enable merchants to offer publishers a share of any revenue that is generated by the merchant from visitors to the publisher's site, or a fee for each visitor on the publisher's site that completes a specific action (making a purchase, registering for a newsletter, etc.).The majority of merchant programs have a revenue share model, as opposed to a fee-per-action model typical for product search and price comparison websites.

Feed Terms

Feed

Feed is a term generally used for XML, CSV or TXT file required by a channel.

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Code Block
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themeConfluence
titleFeed layout example
<SHOPITEM>
	<PRODUCT>Orange t-shirt with Koongo logo</PRODUCT>
	<DESCRIPTION>Simply must have t-shirt! Having Koongo t-shirt you became irresistible!</DESCRIPTION>
	<URL>https://store.nostresscommerce.com/xml-feed-export.html</URL>
	<ITEM_TYPE>new</ITEM_TYPE>
	<DELIVERY_DATE>1</DELIVERY_DATE>
	<IMGURL>https://store.nostresscommerce.com/skin/frontend/default/nostress-xmlfeed/images/logo.png</IMGURL>
	<PRICE>100</PRICE>
	<PRICE_VAT>120</PRICE_VAT>
</SHOPITEM>

Feed type

Koongo distinguishes between two Feed types:

  • Product type - This type of XML/CSV/TXT file contains complete product data.

  • Inventory type - This type of XML/CSV/TXT file usually contains on product IDs, information about availability and stock.

Feed taxonomy

Some channels provide own category structure which offers more accurate product placement in the channel catalog. Koongo offers built-in functionality for the category mapping.

Feed collection

Under the Feed Collection term is meant a collection of Feeds that usually represents a set of Feeds supported and operating in a given country. For the Koongo Connector for Magento/Magento 2 license, the first Feed Country Collection is included in the connector price.

Country collections contain all the supported feeds operating in the given country and this is the collection you have to define in order details of the Koongo connector - e.g. DE country feed collection.

Additional Collection

The other Collections can be purchased under the Additional Collection option.

Unlimited Channels

The Unlimited Channels option offers you access to all Koongo supported channels.

Additional Channel 

The is also Additional Channel option which gives you access to all feeds related to the selected channel - e.g. if you buy Google as Additional Channel, you will get all available Google feed templates for all countries.